Presented by: Umbel
Innovative Brands Using Data-Driven Marketing
Friday, March 11
3:45PM - 4:45PM
Austin City Limits Live at the Moody Theater
310 Willie Nelson Blvd

From personalized product recommendations and mobile POS systems to virtual fitting rooms and iBeacon geotargeting to cut down on lines, brands know that they need to take it to the next level to impress and retain customers. However, all of these advances wouldn’t be possible or impactful without big data. Customers have been giving companies access to their data for years, and now they’re expecting a more dstarsirect, personalized relationship with the brands they love. In this session, learn how marketing rock at some of the most innovative brands are using data to better understand their customers, power predictive analytics, deliver top-notch customer experiences and drive ROI.
Presenters

Gail Horwood
VP, WW Digital Strategy
Johnson & Johnson
Gail Horwood leads the global digital center of excellence supporting Johnson & Johnson’s Consumer, Diabetes, and Vision Care businesses. In this role, she sets digital strategy and priorities; dev...
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Jen Drexler
EVP
Now What
Jen Drexler is the EVP of Strategy for Now What. Now What is a insights led strategy agency that blends multiple schools of thought to help brands make a dent in their impossible problems, Jen is a...
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Lee Maicon
Chief Strategy Officer
360i
Lee Maicon is Chief Strategy Officer at 360i, an award-winning agency that works with clients including Oscar Mayer, Pernod Ricard, Hanes, Oreo, Nestlé and Toyota. In this role, Lee oversees an ind...
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Ryan Brockington
Theory / Helmut Lang
Ryan Brockington is the Vice President of Global Digital Creative and Content at Theory, part of the Fast Retailing family. At Theory, Ryan leads the creative, social media and digital studio teams...
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