Jessica Federer leads the digital transformation at Bayer, a global enterprise advancing “Science For A Better Life” in the areas of human, animal and plant health. Recognized as one of the “100 Top CDOs”, Federer is passionate about translating digital developments into meaningful public health advancements through the Bayer business, foundations, and her broader community. Before being Head of Digital Development, Federer previously held positions in Regulatory Affairs, Market Access, Communications and Public Affairs, and worked at the Agency for Healthcare Research and Quality at the US Department of Health and Human Services. Federer received a Master of Public Health degree from the Yale School of Public Health, and a Bachelor of Science from The George Washington University. Originally from St. Louis, Missouri, she now lives in Düsseldorf, Germany.

Lisa Pearson has been a public company CMO; a career marketer; principle in a venture development group; a board member and a strategic advisor to the best known brands in the world including American Express, Johnson & Johnson, Procter & Gamble, Yahoo!, Dell and more. She is an active board member of two companies, Alert Logic and FlowNonFiction, and an advisor to many.

She now currently serves as the CMO of Umbel, a data analytics company headquartered in Austin, TX.

A New Orleans native, Lisa grew up in a family that savors storytelling. She enjoys sharing information and ideas and is a well-regarded speaker on data, millennial buying behaviors, digital marketing and anything else she can get people to listen to. She has been interviewed in the Economist, quoted in Forbes, and spoken at some of the world's most progressive conferences.

Having spent a significant amount of her long career in male-dominated environments, Lisa is passionate about helping emerging women leaders become successful in similar environments. From being honest about the challenges women face professionally, especially in tech companies, to offering candid feedback on what they need to do become successful, she is excited to play a role in developing as many women leaders as possible.

A NYC transplant, she now calls Austin home and has traded bagels for breakfast tacos.