Presented by: Urban Airship
Revenge of the Bricks, Driven by Clicks
Over the last three years mobile’s influence on offline purchases has grown 500% with digital now influencing 64% of all physical purchases. Knee-jerk fears of showrooming have lost relevance to the new realities of how consumers buy, and the much bigger opportunity brick-and-mortar retailers are seizing through mobile. At Mobile Saturday, hear how iconic retailers Express, REI and other leading retailers are sizing up key challenges, re-engineering for mobile and driving omnichannel experiences that serve customers in the moments that matter. Understand why it’s only a matter of time before their ambitious strategies have pure-plays thinking about laying a brick or two themselves.
Presenters
Alyssa Merrit
Head of Strategic Consulting
Urban Airship
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engage...
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Eric Gohs
VP of Digital Mktg & Loyalty
Expresss
Eric Gohs is the Vice President of Digital Marketing and Loyalty for Express, a leading omnichannel specialty apparel and accessories retailer. Since joining the company in 2011, he has been respon...
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Jessie Morris
Mobile Program Mgr
Recreational Equipment Inc
Kerry Borland
Product Mgr
Nordstrom
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