Presented by: A2G
Modern Brand Love: How to Co-create and Have a POV
Historically, brands trust agencies for predictable creative experiences: templates, formally trained talent, and multiple revisions to generate the sexiest message. For today’s millennial (and just plain human), these over-produced moments are no longer landing. Consumers want content for the people by the people. The proliferation of user-generated platforms has answered this demand. Yet, brands are still finding the courage and trust to partner with today’s self-made sensations. Using our panelists' journey to successful collaboration as a backdrop, let’s have an honest conversation about the dynamics hindering and helping the collective ability to earn impressions and shift perceptions.
Presenters
Amy Cotteleer
Founder & CCO
A2G
Amy Cotteleer founded A2G in 2005 and in just 10 years has built an award-winning agency with a global reach that has worked with some of the world's leading brands—including Gap, Citibank, Samsung...
Show the restDevin Graham
Content Creator
devinsupertramp
'Ever since I was a little kid I was borrowing my parents camera's to get the shot that no one else could ... That resulted with several cameras busted ... I have continued this passion ever since!...
Show the restHeather Dahill
Dir & US Head, Social & Content
Citibank
20+ year veteran in the financial services industry setting new standards for innovative and collaborative branded content.