Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. As the Global Vice President of L’Oréal’s Technology Incubator, based in Clark, NJ, Guive has helped L’Oréal evolve from a legacy beauty company to a true tech player that’s shaking up the industry by bringing digital beauty experiences to consumers everywhere. In this role, Guive oversees L’Oréal’s Technology Incubator and its sister lab, the San Francisco-based California Research Center. Designed as a startup within a large organization, Guive’s dynamic team partners with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to market technologies. As a part of his team’s work in the lab, Guive led the development of the world’s first virtual makeup tester, Makeup Genius, which has already reached more than 14 million downloads, and he plays an integral role in L’Oréal’s exploration of flexible electronics. Guive brings his passion for augmented reality, connected objects, customized beauty, 3D printing and bioprinting to his role and is devoted to uncovering disruptive innovations that will empower beauty consumers worldwide. Following a post-doc at Stanford in cell biomechanics, Guive began his tenure in the pharmaceutical industry researching new antibodies for bone-related diseases. In 2008, he joined L’Oréal’s Research and Innovation team where he was responsible for building collaborations with startups and universities. After drawing inspiration from the agile startup models that surrounded him, he entered a unique new role that would grant him exposure to the consumer and the business while remaining on the R&I team at the number one beauty company in the world. A native of California, Guive has a B.A. in Molecular and Cell Biology from University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco.