For some, augmented reality (AR) may seem like a far-fetched concept of the future. Often dismissed as a complex endeavor requiring the expertise of a level 10 coding wizard, AR isn’t always leveraged when designing marketing campaigns and new retail experiences today.

But it should be.

By offering the unique experience of blended physical and digital content, augmented reality is in the excellent position of changing how we see the world. And it’s deceptively easy to execute.

HP Aurasma and GameStop share strategies and pro tips for creating augmented reality and delivering a new hybrid physical-digital shopping experience that engages people, provides value, and drives sales.