Presented by: MediaPost
So You Want to Partner with a Social Media Star
The search for marketing “authenticity” in social channels has led marketers to countless partnerships with YouTube, Instagram and Snapchat “stars” as well as the more numerous class of “influencers.” But these hookups can be fraught with peril: clashing creative priorities, influencer fears of “selling out,” unclear expectations and more. So, when, how, and to what end do you really want to “co-create” your brand with people who have no marketing experience but piles of fans? Are they really the new generation of celebrity?
Presenters
Florence Drakton
Social Media Mktg Mgr
Toyota Motor Sales USA Inc
Fred Schonenberg
Founder
VentureFuel
Kenyatta Bynoe
Dir of Mktg
Spalding
As Senior Director of Marketing for Spalding, Kenyatta Bynoe leads the development of marketing strategy and the oversight of advertising content production, media planning, experiential marketing,...
Show the restNick Fairbairn
VP/Brand Mktg
Dollar Shave Club