Presented by: MediaPost
We’re Not Gonna Take It: Ad Blocking and User Revolt
Friday, March 11
11:00AM - 12:00PM
701 E 11th St
Media consumers are serious now. They really, really don’t like the ad-cluttered, laggy, tag-strewn, data guzzling user experience. And a host of ad-blocking companies (aided by Apple) just made it easier for users to take control and shut the madness down. Are we all pirates, now – “stealing” content without paying in ad views? Is it just the publishers and advertisers’ own damned fault? More to the point, who is going to fix it?
Head of Operations
I started working at Eyeo, the Cologne-based company behind Adblock Plus, in 2013. Before Eyeo I worked at the German Embassy in Washington, DC, and before that I was an ex-grad student living in B...Show the rest
I started working at Eyeo, the Cologne-based company behind Adblock Plus, in 2013. Before Eyeo I worked at the German Embassy in Washington, DC, and before that I was an ex-grad student living in Berlin with no real prospect of how to pay off my student loans. I'm from Kentucky.
I enjoy writing, collecting records and cassettes, hiking and cooking.Hide the rest
Chief Prod Officer
Digital Brand Mgr
Chief Innovation Officer