Media consumers are serious now. They really, really don’t like the ad-cluttered, laggy, tag-strewn, data guzzling user experience. And a host of ad-blocking companies (aided by Apple) just made it easier for users to take control and shut the madness down. Are we all pirates, now – “stealing” content without paying in ad views? Is it just the publishers and advertisers’ own damned fault? More to the point, who is going to fix it?