Instagram and Snapchat Content: The New Hustle
Tuesday, March 15
12:30PM - 1:30PM
98 San Jacinto Blvd
It used to be that if you did something big once a month, you were relevant. Being relevant today means showing up in the social feeds that matter to your audience.
REVOLT's latest research found that Instagram is the source of self-expression for 18-34s and Snapchat is the source of connection for this audience.
Digital has collapsed the walls of communication between consumer and brand, fan and artist, and as a result, marketing has evolved from messaging in ads to participating in culture through content.
Listen to brands and artists that are winning on Instagram and Snapchat to understand how you should be approaching these platforms to get noticed, build and retain new fans.
VP Audience Insights & Strategy
Jake Katz is REVOLT TV's Vice President of Audience Insights & Strategy. REVOLT is a new multi-platform TV network from Sean “Diddy” Combs, targeting 18-34 year olds. Jake leads the company's Consu...Show the rest
Jake Katz is REVOLT TV's Vice President of Audience Insights & Strategy. REVOLT is a new multi-platform TV network from Sean “Diddy” Combs, targeting 18-34 year olds. Jake leads the company's Consumer Insights work, which guides REVOLT's social, digital, and programming strategy in our evolving landscape of many screens and platforms.
Jake began his career at MTV on the Insights Innovation team, working on the brand's “Millennial Edge” strategy that evolved the network from its Gen X sensibility. Since working at MTV, Jake ran a Millennial consulting firm called Ypulse and served as Director of Trends for NBCUniversal.Hide the rest
Dir Digital Mktg