It used to be that if you did something big once a month, you were relevant. Being relevant today means showing up in the social feeds that matter to your audience.

REVOLT's latest research found that Instagram is the source of self-expression for 18-34s and Snapchat is the source of connection for this audience.

Digital has collapsed the walls of communication between consumer and brand, fan and artist, and as a result, marketing has evolved from messaging in ads to participating in culture through content.

Listen to brands and artists that are winning on Instagram and Snapchat to understand how you should be approaching these platforms to get noticed, build and retain new fans.