Same Time Zone, Unique Challenges: Rio ‘16 Preview
More people watched the Women’s World Cup in 2015 than the NBA finals. What does that mean for brands leading up to the Olympic Summer Games in Rio this summer? What lessons can be learned from world events since the 2014 Winter Games at Sochi? How will fans be engaged? How should you think about capitalizing on second-screen attention? What’s the creative that will break through?
As brands, sports companies, and organizations look ahead to the Summer Games, get a preview of how the US Olympic Committee, NBC Sports, Visa, and digital strategists are preparing to capitalize on global digital attention and learn how to make the most of your organization’s own moment.
Presenters
Brian Gordon
Managing Dir Mktg & USOC Productions
United States Olympic Committee
Brian Gordon joined the United States Olympic Committee in March 2015 as Managing Director of Marketing and USOC Productions. In addition to directing marketing and production efforts, he oversees ...
Show the restChristopher Curtin
Chief Brand & Innovation Mktg Officer
Visa
Chris Curtin is the Chief Brand and Innovation Marketing Officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platfo...
Show the restDanielle Kantor
Creative Dir
Blue State Digital
As a Creative Director at Blue State Digital, Danielle Kantor works to develop fresh, creative campaigns that deliver results. With a background in messaging and communications, Danielle has led cr...
Show the restRick Cordella
SVP & GM, Digital Media
NBC Sports
Rick Cordella was promoted to Senior Vice President and General Manager, Digital Media, NBC Sports Group in May 2012. He is responsible for NBC Sports Group Digital, including NBCSports.com, NBCOly...
Show the rest