Kendall Ostrow oversees the social media practice at UTA. She is responsible for creating growth, partnerships, & revenue by connecting the agency’s individual & corporate clients with opportunities in the digital space. Ostrow also leads UTA's partnerships with digital and social media companies – including Facebook, Twitter, Snapchat, Pinterest & Tumblr.

At UTA, Ostrow advises clients across the agency’s numerous departments on how to define their brand in the online space, as well as leverage social media to market and promote for revenue. Her clients include digital influencers, corporations, media companies and traditional stars from across the agency’s film, TV, music and news divisions. Ostrow has also spearheaded new initiatives and partnerships for UTA, including implementing a screening series with BuzzFeed and co-developing SnapperHero, the first scripted series on Snapchat, which was nominated for six Streamy awards in 2015.

Ostrow's work in the digital space has been recognized extensively, from the Forbes 30 Under 30 list, to AdAge's 40 under 40 list. She is a leader in the space, and is consistently looked upon for the latest innovations in technology to leverage with her clients.

Before her job at UTA, Ostrow launched and managed the social media presence for The Ellen DeGeneres Show. Her work earned her a Daytime Emmy nomination in 2011 for “New Approaches – Daytime Entertainment.” She also worked at ID PR overseeing digital strategy for for their celebrity, corporate, startup and non-profit clients. Her innovative campaigns have been featured across media outlets including Fast Company, Forbes, AdWeek, AdAge, BuzzFeed & TechCrunch. She was also part of the NBC Page program.