Rise of the Social Employee: Rewards and Risks
With and often without your approval or knowledge, employees are talking about your company on social media with friends, in public, for all your customers to see. Employee social engagement can be wonderful brand ambassadorship, providing others a genuine glimpse into your company’s mission and influence. But disgruntled or careless employees also can share damaging information that can profoundly impact your brand. Join Sarah Pedersen, Hearsay Social director of customer success, to learn how to empower social employees to evangelize authentically on your company’s behalf while ensuring they follow guidelines to mitigate brand and company risk.
Presenters
Sarah Pedersen
Dir of Customer Success for the Americas
Hearsay Social
As the Director of Customer Success for the Americas at Hearsay Social, Sarah Pedersen is passionate about helping her clients leverage social media to build their businesses. She and her team wor...
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