Chet leads the Strategy group at Droga5. In this role, he is responsible for leading both how the agency approaches thinking about brands and how it evolves and grows its integrated digital capabilities.

His approach is defined by the belief that a deep understanding of the influence of digital—on culture, consumer behaviors, business models and on the nature of competition—should be deeply placed in the heart of how a brand thinks about its role in the world. And that that role can be something people want, find useful and love having in their lives.

Chet’s career started with this as his foundation. At 14, he began making websites for brands, thoroughly believing that this was going to be “a pretty big deal.” At 16, he built and ran a comprehensive popular gaming website from his bedroom, which became affectionately known as “the cave.” Next, and before moving to New York, Chet ran national marketing for the outdoor sportswear brand Sierra Designs—he was responsible for everything from pricing strategy to sponsorships to events to retail.

In the decade since, his career has taken him to some of the most innovative agencies in the world, combining his experience in brand, digital, PR, media and client-side brand management to create new kinds of influential ideas. He’s helped create innovative and effective marketing for clients that include Converse, PUMA, Pepsi, Motorola, AT&T, Google, Newcastle Brown Ale and Activision Entertainment, among others.

Chet is from the wilderness of Ontario, Canada. He received his BA in economics at the University of Toronto.

Marcela Sapone is the Co-Founder and CEO of Hello Alfred. She is a thought leader in the sharing economy and human-centric, tech-enabled hospitality. The Secretary of Labor and The White House have highlighted her thinking on job creation by startups and called one of the most intriguing entrepreneurs by Goldman Sachs, the face of consumer tech in Forbes 30 under 30, and the 2014 winner of TechCrunch Disrupt SF. Marcela has an MBA from Harvard Business School with distinction and spent time at Mckinsey, Bridgewater, and American Securities.