2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Tools in My Designer Tool Belt: A/B Testing

Monday, March 14
11:00AM - 12:00PM

JW Marriott
Salon E
110 E 2nd St

A/B testing is often a four letter word for designers. In this session I'll walk through my journey as a designer navigating art vs. science and how I learned to use the scientific method in pursuit of great design.

I'll discuss how A/B testing can be a designer's best friend rather than their worst enemy. Case studies including Netflix's 2015 website redesign will highlight how designers can leverage A/B testing effectively to inform design, not just validate it.

This is not about testing button colors and page layouts, but using A/B testing at a strategic level to inform design from concept to shipped product in order to deliver the best user experience.

Hashtags: #sxsw #uxtoolbelt

Presenters

Paolo Malabuyo at SXSW

Paolo Malabuyo

Design Dir

Netflix

Paolo is a user experience designer and educator with over 20 years of experience delivering products & services across entertainment, automotive, gaming, consumer, enterprise, hardware, software, ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Intermediate
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