Presenting creative is both hard and scary. After 25 years of doing it, I only suck less than I used to, but I’ve learned a few things along the way. More than simple tips, we will discuss an approach to presenting creative that takes into consideration your relationship with the client and your client’s mindset when reviewing and selecting creative. We will also explore how all client interactions leading up to the presentation of creative influence and impact that moment. This session will reduce the pain associated with presenting creative, improve your confidence, and sharpen your ability to guide your client to the right solution.