2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Chevies and Teslas and Zipcars. Oh My!

Tuesday, March 15
9:30AM - 10:30AM

Westin Austin Downtown
Continental 1-2
310 E 5th ST

This ain’t your father’s Oldsmobile. The auto industry has always hit the gas hard when reaching prospective buyers, and was one of the first market segments to switch into digital gear. Now the entire automotive ecosystem is redefining the rules of consumer and customer engagement by bringing key innovation all the way from consideration to support. New data will be presented to show how today's consumers make their driving choices. It’s no longer just about owning a car; it’s about giving the person behind the wheel and the passengers the ultimate driving experience.

Hashtags: #sxsw

Presenters

Andrew Daley

VP of Mktg

Zipcar

Cara Kunkel at SXSW

Cara Kunkel

Mktg Dir

Jumpstart Automotive Group

As director of marketing, Cara develops revenue-generating, strategic solutions that move the needle forward for Jumpstart’s clients. She has a 12-year history strategizing, concepting, and creati...

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Fred Sattler

VP

MediaLink

Fred Sattler is Senior Vice President at MediaLink, a strategic advisory company serving media, entertainment, and technology clients. Prior to joining MediaLink, Fred led media and marketing strat...

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Rob Ciampa at SXSW

Rob Ciampa

CMO

Pixability

Rob Ciampa is an award-winning business executive responsible for bringing 80 products to market worldwide and generating over $1.5 billion in revenue. An accomplished sales, engineering and market...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Intermediate
Thanks to our sponsors
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Music sponsor
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Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo