Chevies and Teslas and Zipcars. Oh My!
This ain’t your father’s Oldsmobile. The auto industry has always hit the gas hard when reaching prospective buyers, and was one of the first market segments to switch into digital gear. Now the entire automotive ecosystem is redefining the rules of consumer and customer engagement by bringing key innovation all the way from consideration to support. New data will be presented to show how today's consumers make their driving choices. It’s no longer just about owning a car; it’s about giving the person behind the wheel and the passengers the ultimate driving experience.
Presenters
Andrew Daley
VP of Mktg
Zipcar
Cara Kunkel
Mktg Dir
Jumpstart Automotive Group
As director of marketing, Cara develops revenue-generating, strategic solutions that move the needle forward for Jumpstart’s clients. She has a 12-year history strategizing, concepting, and creati...
Show the restFred Sattler
VP
MediaLink
Fred Sattler is Senior Vice President at MediaLink, a strategic advisory company serving media, entertainment, and technology clients. Prior to joining MediaLink, Fred led media and marketing strat...
Show the restRob Ciampa
CMO
Pixability
Rob Ciampa is an award-winning business executive responsible for bringing 80 products to market worldwide and generating over $1.5 billion in revenue. An accomplished sales, engineering and market...
Show the rest