How Five Cities Propelled Modern African Music
Friday, March 18
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
Africa as a continent is often misinterpreted. Many people outside of it fail to realize that it has vibrant and creative urban cosmopolitan areas. How did Accra, Lagos, Nairobi, Luanda & Pretoria set the template for modern African music? These metro areas are making huge ripples in music creation and style movements associated with various music types. Natural ethnic languages or borrowed European languages are not a barrier for proper introduction to these influential cities to the attendees of SXSW 2016. The innovative sounds + visuals propelled by YouTube, Channel O, BET Int'l, Sound City and MTV Base along with their respective annual awards ceremonies up the competition and exposure.
Rab Bakari is an indispensable linchpin in the entertainment business and has decades of hands-on experience as an authentic New York Hip Hop creator and a music corporate person. A DJ/Music Produc...Show the rest
Rab Bakari is an indispensable linchpin in the entertainment business and has decades of hands-on experience as an authentic New York Hip Hop creator and a music corporate person. A DJ/Music Producer, break dancer, graffiti artist and tech geek in the heyday of New York’s 1980s/90s Hip Hop boom, he has taken his experience around the world, mentoring and producing young, cutting edge Hip Hop artists in unusual places. His network in House music, EDM, alt-soul, RnB, breakbeat and world music, places him in a unique category as an individual. Unafraid to push Hip Hop past it’s US borders, Bakari has been a driving force in creating the sound that is African Hip Hop today. Check the story of Hiplife in Ghana and Reggie Rockstone.
He has also worked as a policy maker for physical packaging, eCommerce and Digital workflow within Universal Music Group. UMG is the largest music distribution company in the world. He has served label groups such as Island Def Jam; Republic Records; Interscope Geffen A&M; Classics Label Group, Universal Music Group Nashville; The Verve Music Group and Capitol Label Group as music biz executive.
He is now expanding into other areas of entertainment such as television production, music publishing, animation, mobile apps, video editing/production, strategized digital workflows, social network marketing and webcasts. He has hosted/participated in panels at SXSW Music (USA); Social Media Week (Nigeria); CMJ Music Marathon (USA); Cariforum EU Business Forum (Jamaica); Geekend (USA); Kenya Music Week; WOMEX (Europe); Ghana DJ Awards and AFRIMA (Africa).Hide the rest