Scent as a Postdigital Medium for Storytelling
Scent is a very forceful medium. We stand powerless as it penetrates our nostrils triggering deeply emotional responses. Scent has the power to seduce us or to instill in us a feeling of unease; guiding our behavior and propelling us into action. This makes scent an ideal medium for storytelling and engaging an audience on a visceral level. This panel will present best practices in using scent as a postdigital medium. It will discuss the challenges of the industry, the medium specific properties of scent and its effects on communicative practices. It will investigate the neurological effects of scent and the use of innovative technologies for the creation of effective storytelling with scent.
Presenters
Frederik Duerinck
Artist/filmmaker
Polymorf
Frederik Duerinck (NL, 1976) is a filmmaker and artist located in Breda. He is part of the art collective Polymorf and co-founder of the CMD-Netlab. For many years Frederik has produced and directe...
Show the restKoan Jeff Baysa
Chief Medical Officer
Medical Avatar
Kóan Jeff Baysa is a doctor specializing in Translational Medicine; a discipline in which the gap between research and care is bridged by translating questions from patient care into research and a...
Show the restMatthias Tabert
Sr Strategic Insights Mgr
International Flavors and Fragrances
Susana Cámara Leret
Designer
Thought Collider
Co-founder (alongside designer/artist Mike Thompson) of Thought Collider, an experimental, critical art/design research practice based in Amsterdam, The Netherlands. The studio's work focuses on th...
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