2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Ballsy Brit's Guide to Better Brand Trolling

Monday, March 14
9:30AM - 1:30PM

Hilton Austin Downtown
Room 616AB
500 E 4th St

Into brand spam and the trolling it creates? Hope not. We help brands be more ballsy so their fans don’t go ballistic. How? BALLSY. It's a fun framework that helps you make meaningful work. It happens when you use data to get to know real people and take risks to create relevant content. Our hack day’s fuelled by Jon’s daily fight to get brands to adopt a content strategy and not just spam folks at live events — a movement his real-time marketing book (and an Oreo tweet) may have helped create. It’s part creative therapy, part improv comedy and a lot of making/surprising/delighting led by co-presenters Tim Polder (DDB) and Will Harvey (VCCP). Expect prototypes. Prizes. Party bags. The usual.

RSVP

Hashtags: #sxsw #BallsyBrit

Presenters

Jessica Hagy

Jessica Hagy

Jessica Hagy

Jessica Hagy is an artist and writer best known for her Webby award-winning blog, Indexed (www.thisisindexed.com). Her work has been described as “deceptively simple,” “undeniably brilliant,” and “...

Show the rest
Jon Burkhart at SXSW

Jon Burkhart

Founder/Chief Creative Officer

TBC London

Jon’s the co-author of Newsjacking: The Urgent Genius of Real-time Advertising and founder of content marketing consultancy TBC London where he leads content strategy, copywriting, social media mar...

Show the rest
Tim Washer at SXSW

Tim Washer

Creative Dir

Cisco

Tim studied improv under Amy Poehler, comedy writing with Tom Purcell, executive producer of The Colbert Report, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week To...

Show the rest

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Format
Event Type
Sessions
Level
Intermediate
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo