When #LoveWins: How to Sustain a Viral Movement
Because “going viral” sometimes feels a little more like winning the lottery than cracking a code, it’s easy to be left wondering, “What’s next?” Many of the year’s most popular movements were left shocked by success, and scrambled to keep the momentum going. Come to this panel to learn from the creators of the 150 million views hit #LoveHasNoLabels and other veteran viral marketers who’ve been there--those who’ve seen one-hit-wonders fade away but also seen entire movements rise from the ashes. We’ll take a critical eye at some of the year’s most popular pieces of content and break down what worked, what didn’t and what components need to be in place to ensure ongoing success.
Presenters
Eli Pariser
Chief Exec
Upworthy
Eli Pariser is the co-founder and chief executive of Upworthy – a website for viral, social good content with over 50 million engagements each month.
Pariser's left-wing political views became k...
Show the restLauren Harper
Sr Mktg Mgr
Unilever

Nick Law
Global Chief Creative Officer
R/GA
Nick Law,
Global Chief Creative Officer R/GA
As Global Chief Creative officer, Nick guides R/GA’s strategic and creative vision; a vision that is continuously evolving but stays true to R/GA’s...
Show the restPriscilla Natkins
EVP/Campaign Mgmt
The Ad Council