Patti Rogers is a 20-year marketing entrepreneur and is the founder and CEO of Rallyhood, an Enterprise Social Software company that organizes, connects and engages communities. Rallyhood’s healthcare platform connects the preferred messaging, customized content, and brand of the healthcare provider to the needs of patient communities. By supporting the customer throughout their care continuum, Rallyhood contributes to better patient engagement, improved patient satisfaction and increased loyalty, while also capturing important data for the provider.

Patti founded Rallyhood after witnessing the power of community and the impact on her health and recovery during her battle with breast cancer. While the support was integral to her recovery, the tools to manage the effort were frustrating and inefficient. She was inspired to build a platform for purpose-driven communities that gave small groups and large organizations a new way to empower and engage their most valuable audience.

Prior to Rallyhood, Patti spent more than a decade in print and interactive design in Washington, D.C., Los Angeles, and Austin. Patti was co-founder and president of The Olson Group, where she led the creative strategy for technology, education, nonprofit, and financial services clients, including: IBM, Tivoli, DELL, Cigna Insurance and

University of Texas System. She also helped many early-stage start-ups establish their brands and go-to-market campaigns. A recipient of 16 Addy awards, she grew the 30-person agency to an acquisition in 2002. A proud graduate of University of Texas, Patti is a long-time Austinite, mother of two and passionate about empowering female entrepreneurs.