Acquiring Subscribers in a Digital World
With an on-going shift of time spent and content consumption to mobile and a plethora of free content on the internet, there is a higher bar than ever for the quality of content advertisers use in their campaigns. In a series of unique tests, the NYTimes has crafted a winning method to drive sales of subscriptions to the NYTimes using great articles and NYTimes video on Facebook instead of offers and discounts. Join us for a lively discussion about using a content first strategy to build and reinforce the consumer relationship with your brand.
Presenters
Gwen Throckmorton
US Head of Industry
Gwen Throckmorton is the Head of Industry for Facebook’s Entertainment division. As a member of the Global Sales Group, Gwen leads a team that drives efficient, full funnel marketing strategies for...
Show the restMat Yurow
Dir/Audience Dev
The New York Times
Mat Yurow leads Audience Development, Marketing at The New York Times. His team is responsible for finding innovative ways to promote The Times' articles, videos, and products across the web – and ...
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