Jim Underwood serves as Global Head of Entertainment Strategy for Facebook. He leads development of a holistic strategy for how Facebook works with entertainment marketers and with the entertainment industry to make Facebook a more enjoyable place for audiences to discover the entertainment they love. He also works with industry participants to help entertainment marketers leverage Facebook as a marketing platform.

Prior to Facebook, Jim spent ten years with Sony Pictures. In his most recent role there, Jim ran Sony Pictures Home Entertainment's digital transactional business. He has also served in a range of business development, and corporate development functions in support of film, television, digital, and music services. Jim's early career includes experience in software with Parametric Technology Corporation, strategy consulting with The Parthenon Group, and investment banking with Morgan Stanley. He is a graduate of Harvard Business School and the University of Illinois.