Peter is a copywriter, entrepreneur, project manager, content strategist turned interaction designer. After having opened his own business and spending time at agencies in a variety of roles, he brings with him a well-rounded understanding for the full lifecycle of a project. As a Service Design Lead at Fjord based out of San Francisco, he has a deep understanding for digital and interactive services, having worked with clients including Google, Apple, Disney, Wells Fargo, and Sephora to help them deliver better experiences to their customers. Peter is passionate about experimenting with new technologies and collaboration collating his different skills, expertise, and points of view in order to design the best possible solution for the user.