Getting It Right
Starting with the belief that all users have a right to a good experience, this book reading demonstrates how Design Thinking can be applied to user experience (UX) to create better products and services.
This book "Successful User Experience: Strategies and Roadmaps" takes user centered design as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to the integration of UX Thinking as the key to success.
Presenters
Elizabeth Rosenzweig
Consultant/Professor
Bentley University/World Usability Day
Elizabeth Rosenzweig is a Principal Usability Consultant at the User Experience Center. Elizabeth has worked as a consultant and employee in several major corporations for over 25 years. Her exper...
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