Programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to accelerate success?

During this highly interactive workshop, Paul Roetzer, author of The Marketing Performance Blueprint, presents a six-step planning model to help you prioritize marketing goals, and quickly identify campaigns with the greatest probability of impacting business results.

Marketing hackathons bring together marketers, executives and entrepreneurs to solve business growth challenges. You'll leave armed with a slew of resources, and inspired by ideas that are measurable, attainable, and above all, actionable.