Presented by: Knight Foundation
Get Your Readers and Listeners to Pay You Money
For a long time, the conventional wisdom was that paywalls and membership programs almost never worked. But the landscape is changing. Clever technological implementations and editorial strategies can make reader and listener revenue a big boost to the bottom line. Presented by Slate and moderated by Gimlet's PJ Vogt, this panel gathers the people who are reinventing the model. Slate’s David Stern will discuss Slate Plus and the international paywall, Matthew Lieber will dissect Gimlet’s membership program, Rachel White will discuss Guardian reader engagement, and Erik Diehn will discuss Midroll’s podcast subscription service Howl.
Presenters
David Stern
Dir of Prod Dev
Slate
David Stern is Director of Product Development at Slate Magazine, where he manages reader revenue initiatives and the overall user experience on the site. Since joining the company in 2013, he has ...
Show the restErik Diehn
VP of Business Dev
Midroll Media
Erik Diehn is the VP of Business Development for Midroll Media, which produces podcasts such as Comedy Bang! Bang! under the Earwolf brand and sells ads for 200+ other shows, including WTF with Mar...
Show the restMatt Lieber
Co-Founder & Pres
Gimlet Media
Matt Lieber is cofounder and President of Gimlet Media. In a previous life, Matt produced radio shows (On Point, Fair Game) and podcasts (Slate Culture Gabfest). He also worked as a management cons...
Show the restRachel White
Philanthropic & Strategic Partnerships, The Guardian
The Guardian
Rachel White directs philanthropic and strategic partnerships at The Guardian, and is leading Guardian US in developing a membership and giving program. White is also a Senior Editorial Fellow at...
Show the rest