Lisa Bilgrei is Head of Sales Development on the Sponsorship & Media Programs Team at Google. She oversees all sales activation functions focusing on insights driven premium media, branded custom content and brand experiences harnessing the culture and community of YouTube.

She has 17+ years experience in advertising/sales and previously worked at advertising agencies
Ogilvy & Mather, Y&R and Rapp Collins. She resides in Los Angeles with her husband and two kids.

Michael Bellavia is an Emmy winning executive producer and digital marketing executive and CEO of both HelpsGood, a social media agency, and Animax, an entertainment production company. HelpsGood uses social storytelling to help nonprofits, NGOs, government agencies and corporate social responsibility teams develop their content marketing and communication strategies. Clients include the Ad Council, United Way, Keep America Beautiful, Teach.org, Love Has No Labels, I Am A Witness, Perkins School for the Blind, Save the Children, Whole Foods and AT&T. Since 2010, Michael has led the social media efforts for Smokey Bear, the wildfire prevention icon, for which he was awarded the USDA Forest Service's highest honor - a Gold Smokey Bear Award. For more than a decade, Michael has also led Animax's multiplatform production efforts producing TV, games, apps, sites and other creative technology solutions for Disney, ESPN, Bravo, Fox, MTV and NBC. Michael is the former Chair of the New Media Council of the Producers Guild of America and has spoken at SXSW, NATPE, Digital Hollywood, CES, KidScreen and CTIA. Michael has an MBA from Columbia Business School and a BS in Engineering from The University of Michigan.