So You Wanna Be a Content Strategist?
Sunday, March 13
3:30PM - 5:30PM
Hilton Austin Downtown
500 E 4th St
Content strategy is a plan that uses content to achieve a goal. It's important because a lot of people are asking for it, but very few really know what it is. This is an opportunity to learn a skill that is in high demand.
Learn what it takes to practice content strategy. We'll look at case studies and examples to illustrate what content strategy is and the types of problems a content strategist aims to solve as well as the deliverables one typically produces. Primarily, we'll learn by doing, working through exercises to build a content strategy that will use content to align user goals and business goals in a sustainable, scalable way.
Sr Content Strategist
As a senior content strategist for EPAM, David Dylan Thomas has developed strategies for major clients in entertainment, publishing, and retail. He is the founder of Content Camp, co-organizer of B...Show the rest
As a senior content strategist for EPAM, David Dylan Thomas has developed strategies for major clients in entertainment, publishing, and retail. He is the founder of Content Camp, co-organizer of Barcamp Philly, head of Content Strategy Philly, and the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community, and Dunk Donuts w/ Dave, a web series about smart discussions over breakfast food. He is the co-host of the Talking Pictures and Proof of Concept podcasts. He has given lectures on such topics as the future of content in a post-ownership economy and the hidden power of online links.Hide the rest