New Industry Truths: How Gamers Impact Product
Watch game industry experts discuss how gamer opinion and behavior are shaping the creation of today’s top games. Never before have game studios been able to interact with gamers through every stage of the game development process. Through both in-game analytics and online communities, game studios can validate early concepts, raise funding, test marketing, and communicate with their audience. However, all of this new information also comes at a cost. It can be difficult to identify which feedback to follow and which to ignore, and staying engaged with your audience is an incredible resource drain on teams. Join us for a lively discussion on how gamers impact product.
Presenters
Cory Butler
Sr Producer
EA - BioWare
Cory has a rich and diverse background in entertainment. He started in traditional entertainment, working as an Associate Creative for Fox on the hit films Dude Where’s My Car? and Minority Report....
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Drew Giovannoli
CEO
Red Fox Clan
Co-Founder and CEO of Red Fox Insights.
Red Fox Insights collects authentic market research on gamers, by collecting voluntary survey data from game news sites around the world. We have access ...
Show the restJ Todd Coleman
Founder + MMO Creative Dir
Crowfall
J. Todd Coleman is an internationally recognized designer and producer of AAA massively-multiplayer online games. He is the creator (creative director and executive producer) of the explosively pop...
Show the restOlga Garcia
engEDU Program Mgr
Olga is the founder of the Young Women's Roundtable and was the event coordinator for Niantic Labs, formerly part of Google, and their flagship game Ingress with 7 million users. Her unique perspec...
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