In slow fashion, great style comes with a great story.The company story sets the tone and can be the unique characteristic every company needs. But should it define the brand? Or should the company’s products be its claim to fame? How can we tell the story while highlighting both fashion and impact? With a growing number of digital platforms, how do you pick and utilize channels that will elevate products and narratives with out one trumping the other. The panel members are all too familiar with this delicate balance of storytelling. They’ll share the lessons learned from the ups and downs they’ve faced in creating successful impact brands in a crowded marketplace and digital landscape.