The 170 Year-Old Startup: AP
The Associated Press celebrates 170 years in 2016. The agency that transformed and innovated content delivery from boat to horseback to telegraph to radio to video to teletype to fax to computers to digital now finds itself transforming into mobile and social faster than any media change before. How is it surviving and becoming one of the leading edge media companies? It is now a 170-year-old startup, innovating, investing and inventing in technologies like automation, analytics, data and virtual reality. In many ways it is a model for brands and companies facing predicted death in the years ahead as millennials, apps, mobile and social media take over around the planet.
Presenters
Kathleen Carroll
Exec Editor/SVP
Associated Press