I am the Marketing Director of what3words, the multi award winning global address system that is changing the world.

I developed the company's strategy and vision, redesigned the service, app, site, identity, communication and go to market strategy.

I secured coverage with the BBC, Huffington Post, CNBC, WIRED and many others. I have got my CEO on TEDx stages and The World Economic Forum invited him to attend their Change Leaders program.

We have visited 10 Downing Street and have been awarded the Cannes Lion Grand Prix for Innovation.

I made the entry film on my laptop and a cardboard voice-over stage.

We have addressed favelas, townships, water points, mosquito nets and music festivals as well as one of the biggest navigation apps in the world.

Intel Capital & Horizons Ventures just gave us $3.5M to grow.

It has been a fun 18 months.

Before what3words I spent 20 years in advertising, the last 10 at Ogilvy & Mather Worldwide, one of the largest and most awarded agencies in the world.

Specializing in global digital strategy my clients included Unilever, Dove, IBM, HP, British Airways, Cisco & Philips. With them I won awards for ground breaking integrated, digital, mobile, social, outdoor campaigns and developed a brand inspired prime time entertainment TV show.

I loves innovative new approaches and helped to set up teams, divisions & agencies including, Saatchi Vision, Agency.com, AgencyRepublic, Ogilvy Labs UK, Ogilvy Entertainment UK.