Creating Brand Fans: Lessons from Game Marketers
This lively and interactive panel discussion with Wikia’s Walker Jacobs will bring together the top game marketers behind some of the most successful games today, including World of Warcraft, Hearthstone, and Starcraft. Through a blend of discussion, video, and audience Q&A the panelists will share innovations in game marketing that can significantly influence mainstream consumer brand marketing. These new insights inform consumer brand marketing strategy, including advertising, creative development and brand positioning, and will help marketers reach and connect with their own fans in an entirely new way. And it’s not about social media.
Presenters
Dave Miller
VP, Global Mktg
Warner Bros
Marlo Huang
VP Strategy
Liquid Advertising
Rick Banks
Dir of Media
Ubisoft
Walker Jacobs
COO
Wikia Inc
Walker Jacobs is Wikia's Chief Operating Officer, responsible for leading the web's largest network of collaboratively published entertainment, gaming, and lifestyle content into its next phase. Wa...
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