Flail or Fail: Marketing to Fandom
Since the rise of the “superfan” and major fandom-driven successes like the Veronica Mars Kickstarter, you’ve been scrambling, just like everyone else, to re-evaluate the power of fandom and its potential to help your business. But marketing to fandom isn’t just about slapping the word “super” onto an existing subculture. You need to find new ways of thinking about branding and consumer loyalty. (And you need to get a Tumblr.) We are longtime fans who’ll tell you about core principles of fandom marketing that will win you lifetime loyalty from your own fanbase. Learn to love us, and we'll love you right back.
Will your project fail? Or will fans flail?
Presenters
Aja Romano
Geek Culture Reporter & Fandom Consultant
The Daily Dot
Hi! I'm Aja. I'm a geek culture & fandom reporter for the Daily Dot, which means I write about and explore online geek and fandom-based communities like Tumblr, and hopefully provide inroads to hel...
Show the restAshleigh Gardner
Head of Writer & Publisher Partnerships
Wattpad
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining W...
Show the restMike Rugnetta
Host PBS Idea Channel
PBS
Yashoda Sampath
Research Dir
Huge