Designing Experiences Offline and Online
More and more companies who create online experiences are finding the way people experience their "product" takes place in the real world. From Lyft, to Handy to Airbnb, designers need to be working toward the holistic experience - online and offline. Learn how the Airbnb Experience Design team leverages pixels to create a better offline experience at all stages of the user's journey. Through their app and website Airbnb helps build a trusting relationship between strangers, helps travelers find the right travel destination, and helps hosts be even better hosts. Critical to this strategy is building a coherent brand that is consistent at every stage of the users' journey, on every platform.
Presenters
Katie Dill
Head of Experience Design
Airbnb
As the Head of Experience Design at Airbnb, Katie leads the designers defining Airbnb’s digital products and services.
Katie is helping the team craft high-quality experiences in the online and o...
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