Why Your Content Needs to Disappear
Major League Soccer and NASCAR couldn’t be more different, from the field of competition to the fan base. What they have in common is an aggressive and innovative Snapchat strategy. Though each league is different, the approach is aligned — and it’s not enough to just be on Snapchat. You have to totally and completely reinvent content creation to separate yourself from your more traditional social platforms — and the content of your competitors. In this session, you'll hear from the heads of social media at NASCAR and MLS and come away with a new perspective on disappearing content and why you need to rethink everything you know about social.
Presenters
Amanda Lordy
Dir/Partner Engagement
NASCAR
Amanda Vandervort
VP, Social Media & CRM
Major League Soccer
Ben Grossman
Principal
Selhurst Media Ventures
Ben Grossman is a strategic media and production consultant to multiple companies – ranging from major, worldwide firms to start-ups - in the television, technology and sports industries, as well a...
Show the rest