Billy Parks is SVP of Fullscreen’s Strategic Content Group, which develops IP and content experiences for brands and emerging platforms. Most recently, he produced SnapperHero for AT&T—the first episodic show built exclusively for Snapchat. Billy previously served as EVP of digital production and programming for The Chernin Group, where he co-created and executive produced the real-time series@SummerBreak, which was distributed exclusively through social media and set a new standard for branded entertainment. As chief content officer at Judy McGrath’s Astronauts Wanted, he brought @SummerBreak into a massively successful second season and continued creating acclaimed social entertainment experiences such as Grace Helbig and Mamrie Hart’s HeyUSA for Condé Nast’s platform The Scene. He was profiled in Variety’s Reality Impact Report, as well as being chosen as one of AdAge’s “40 Under 40.” Billy began his career producing TV commercials for brands like Chrysler, P&G, NFL, and Microsoft, and music videos with artists including Jay Z, Rihanna, Beyoncé, Kanye West, Miley Cyrus, and Prince.

Lucas Shaw writes about the intersection of Hollywood and Silicon Valley for Bloomberg News, and often contributes to Bloombeg Businessweek and Bloomberg Television. He covers companies such as Netflix, CBS, Viacom and Pandora, reporting on the ways in which technological innovations and shifts in consumer behavior are transforming the entertainment business.