LEGO Group and Cartoon Network: Building Future Fans
Saturday, March 12
12:30PM - 1:30PM
Austin Convention Center
531 E 4th St
Over the last several years, two of the most creative names in the kids space, LEGO Group and Cartoon Network, have found themselves naturally drawn together to partner on new ways of telling stories to their shared audience. At this panel, learn how these two companies, driven more by their cultures of collaboration and experimentation than by any overt business objective, worked together to build a smash hit (Ninjago) and in just a year jointly created the multiplatform toy/digital/shorts property, Mixels.
This session is part of Convergence Programming at SXSW 2016 and open to all Film, Interactive, Gold, and Platinum badgeholders. If this session is scheduled on Monday, March 14 or Tuesday, March 15, then it is also open to all Music badgeholders.
VP Global Licensing & Ent
Jill Wilfert began her LEGO® career over 26 years ago, during which time she has held a variety of positions within the company’s U.S. and global marketing teams. She has been a key driver of the c...Show the rest
Jill Wilfert began her LEGO® career over 26 years ago, during which time she has held a variety of positions within the company’s U.S. and global marketing teams. She has been a key driver of the company’s collaboration with the entertainment industry, which began in 1999 with the introduction of the first licensed LEGO play theme: LEGO Star Wars. Ms. Wilfert’s efforts to expand the company’s licensed product portfolio led to cooperation with Warner Bros., Disney, Nickelodeon, Cartoon Network, FOX, Sony Pictures and Universal, on properties from HARRY POTTER and LORD OF THE RINGS to BATMAN to The Avengers and Disney Princess to The Simpsons.
In addition to translating the world’s best properties into building sets, Ms. Wilfert’s team, for the last 8 years, has also led development of The LEGO Group’s entertainment and long-form content strategy. She has been instrumental in the creation and distribution of the hit television series NINJAGO: Master of Spinjitzu and Legends of CHIMA, as well as several LEGO Star Wars television specials and a miniseries called The Yoda Chronicles, a groundbreaking LEGO episode of The Simpsons, and numerous other specials featuring LEGO Friends, LEGO Super Heroes: DC Universe and LEGO Super Heroes: MARVEL. On many of these projects, she has served as Executive Producer as she and her team ensure that LEGO content can be seen regularly by children in more than 100 countries around the world.
In 2014, Ms. Wilfert’s six years of behind-the-scenes work to bring the LEGO brand to life on the big screen culminated in Warner Bros.’ theatrical release of THE LEGO MOVIE, which opened to worldwide critical acclaim and awards and drove stellar global box office sales. Following the success of the movie, she was named #3 on a list of the 100 Most Creative People in Business by Fast Company magazine, and delivered a keynote address at MIPCOM in Cannes.
Ms. Wilfert resides in southern California with her husband and three sons.Hide the rest
Michael Moynihan is Vice President of marketing for LEGO Systems, Inc. His 20+ years of consumer marketing experience guides his leadership of the U.S. marketing effort for the world’s second large...Show the rest
Michael Moynihan is Vice President of marketing for LEGO Systems, Inc. His 20+ years of consumer marketing experience guides his leadership of the U.S. marketing effort for the world’s second largest toy company. He oversees Brand Management, In-store and Shopper Marketing, Event Marketing, Public Relations, Partnerships & Promotions, Content Marketing, Marketing Planning and Strategic Planning. He also serves on the Americas Leadership Team for The LEGO Group. In addition, he holds global roles on the Global Marketing Leadership Team and chairs the Global Competitive Forum.
Prior to his role as VP, Moynihan has held various positions in the US Marketing arm of The LEGO Group. He has been with the company for 20 years. Prior to LEGO Systems, Inc., Moynihan worked in Marketing at General Mills, managing brands in both the Yoplait yogurt and Big G cereal divisions, including the flagship Cheerios brand. Prior to that, he worked as a consultant at Monitor Group, a strategic consultancy.
Moynihan earned a Bachelor of Arts degree at Bowdoin College and Masters of Business Administration at Harvard Business School.Hide the rest
Michael Ouweleen is Chief Marketing Officer for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 17 years, Ouweleen provi...Show the rest
Michael Ouweleen is Chief Marketing Officer for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 17 years, Ouweleen provides the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its ancillary businesses, including digital, gaming, ad sales and consumer products.
He co-created, co-executive produced and co-wrote one of the first Adult Swim original series, Harvey Birdman, Attorney at Law. His accomplishments brought both networks significant industry and pop culture buzz, and got Ouweleen named to Entertainment Weekly’s creative “It List” for the year 2000. In 2003, as SVP of development and programming, Ouweleen oversaw the creation of such animated hits as Ben 10, Chowder and The Marvelous Misadventures of Flapjack.
Prior to joining Cartoon Network, Ouweleen worked in advertising in New York and on several animated projects. He graduated magna cum laude from Georgetown University with a major in both English and Theology.Hide the rest
VP, Cartoon Action Adventure
Tramm Wigzell is Vice President of Multi Platform Development for Cartoon Network Studios. Tramm grew up in rural Georgia, then moved to Los Angeles to work on the filming of “Titanic” He joined ...Show the rest
Tramm Wigzell is Vice President of Multi Platform Development for Cartoon Network Studios. Tramm grew up in rural Georgia, then moved to Los Angeles to work on the filming of “Titanic” He joined Cartoon Network as an assistant to the development team, then quickly rose in the ranks, eventually overseeing the development of of the global hit “Ben 10”, which spawned several series, two made-for-TV live action films, numerous video games and a global consumer products business. He has also worked on Genndy Tartakovsky's “Sym-bionic Titan”, “Teen Titans” and currently is executive in charge of production on the hit “Teen Titans Go!”. Working with LEGO creatives and executives, he also oversaw the development of “Mixels”- a multi-platform animated property and toy line.
Tramm lives in Los Angeles with his wife and 2 children.Hide the rest