Jill Wilfert began her LEGO® career over 26 years ago, during which time she has held a variety of positions within the company’s U.S. and global marketing teams. She has been a key driver of the company’s collaboration with the entertainment industry, which began in 1999 with the introduction of the first licensed LEGO play theme: LEGO Star Wars. Ms. Wilfert’s efforts to expand the company’s licensed product portfolio led to cooperation with Warner Bros., Disney, Nickelodeon, Cartoon Network, FOX, Sony Pictures and Universal, on properties from HARRY POTTER and LORD OF THE RINGS to BATMAN to The Avengers and Disney Princess to The Simpsons.

In addition to translating the world’s best properties into building sets, Ms. Wilfert’s team, for the last 8 years, has also led development of The LEGO Group’s entertainment and long-form content strategy. She has been instrumental in the creation and distribution of the hit television series NINJAGO: Master of Spinjitzu and Legends of CHIMA, as well as several LEGO Star Wars television specials and a miniseries called The Yoda Chronicles, a groundbreaking LEGO episode of The Simpsons, and numerous other specials featuring LEGO Friends, LEGO Super Heroes: DC Universe and LEGO Super Heroes: MARVEL. On many of these projects, she has served as Executive Producer as she and her team ensure that LEGO content can be seen regularly by children in more than 100 countries around the world.

In 2014, Ms. Wilfert’s six years of behind-the-scenes work to bring the LEGO brand to life on the big screen culminated in Warner Bros.’ theatrical release of THE LEGO MOVIE, which opened to worldwide critical acclaim and awards and drove stellar global box office sales. Following the success of the movie, she was named #3 on a list of the 100 Most Creative People in Business by Fast Company magazine, and delivered a keynote address at MIPCOM in Cannes.

Ms. Wilfert resides in southern California with her husband and three sons.

Michael Ouweleen is Chief Marketing Officer for Turner Broadcasting System’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 17 years, Ouweleen provides the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its ancillary businesses, including digital, gaming, ad sales and consumer products.

He co-created, co-executive produced and co-wrote one of the first Adult Swim original series, Harvey Birdman, Attorney at Law. His accomplishments brought both networks significant industry and pop culture buzz, and got Ouweleen named to Entertainment Weekly’s creative “It List” for the year 2000. In 2003, as SVP of development and programming, Ouweleen oversaw the creation of such animated hits as Ben 10, Chowder and The Marvelous Misadventures of Flapjack.

Prior to joining Cartoon Network, Ouweleen worked in advertising in New York and on several animated projects. He graduated magna cum laude from Georgetown University with a major in both English and Theology.