TV Promos: Sync's New Best Friend
From Game of Thrones to True Detective-television drama continues to produce content previously only available in the cinema; and production values (and budgets) are increasing exponentially. And the huge audiences that tune into watch Sport events are informed and enticed by sporting moments where music is a key element in generating drama. These days TV promos, and their associated music, feel more like cinematic trailers than ever-epic, nuanced, huge in scale and ambition. Add to this the fact that a prime-time promo can be repeated in its thousands before a show airs,and suddenly the value, exposure and revenues that music in TV Promos can access make them the hottest tickets in sync.
Presenters
Joe Berman
Owner
MediaHorse
A native of Southern California, Joe Berman began his career in music soon after finishing high school playing guitar in various Hollywood rock and roll bands. What followed has been a 25+ year car...
Show the restMark Gordon
Owner
Score Draw Music
Mark Gordon runs Score Draw Music, which for 10 years has been supplying music for visual media to an expanding range of global clients. He has worked across drama, documentary, factual, children's...
Show the restPeter Bradbury
Head of Music
Sky
Peter's first career was as a songwriter and performer in the 1990’s. He lives in London and has worked in the UK broadcasting industry for the last 18 years specialising in music rights.
His car...
Sanaz Lavaedian
Music Supervisor
mOcean