2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Sports and MarTech: Converting Fans to FANATICS!

Sunday, March 13
2:00PM - 3:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

In an industry where fan enthusiasm can change with a team's W-L record, professional sports franchises must compete for fan loyalty both on and off the court. Hear how top marketing executives from the Portland Trail Blazers, Detroit Pistons, and sports analytics firm E15 are tapping in- and out-of-stadium technology to convert fair-weather fans into die-hard enthusiasts. From beacons to mobile, learn about the tech behind higher ticket sales and increased game attendance, the marketing challenges facing franchises, and how the same principles of treating each consumer as an individual can transform your audience into advocates, regardless of the industry.

Hashtags: #sxsw #MKTGNation


Charlie Metzger

EVP/Chief Mktg & Comm Officer, Palace Sports & Ent

Palace Sports & Entertainment / Detroit Pistons

Dewayne Hankins at SXSW

Dewayne Hankins

SVP of Brand Strategy & Digital

Portland Trail Blazers

Dewayne Hankins enters his third season with the Trail Blazers and Rose Quarter in 2015-16. As Senior Vice President of Brand Strategy and Digital, Hankins oversees broadcasting, creative services,...

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Jaime Faulkner



Sanjay Dholakia at SXSW

Sanjay Dholakia



Vince Ircandia at SXSW

Vince Ircandia

SVP/Business Opertions

Portland Trail Blazers

Vincent Ircandia joined the Trail Blazers and Rose Quarter in January 2013. As Senior Vice President of Business Operations, Ircandia works cross-functionally to enhance data-based decision making ...

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