Dewayne Hankins enters his third season with the Trail Blazers and Rose Quarter in 2015-16. As Senior Vice President of Brand Strategy and Digital, Hankins oversees broadcasting, creative services, game operations, digital media, marketing and retail for the Trail Blazers and Rose Quarter. Under Hankins’ leadership, the team’s digitally focused marketing campaign helped achieve a franchise record in individual game ticket sales in 2014-15, the Trail Blazers and Rose Quarter sites underwent significant responsive site redesigns, and the team has increased its outreach to Oregon and the Pacific Northwest with statewide brand activations. In his previous role with AEG Sports, Hankins oversaw the digital efforts of AEG’s sports properties worldwide, including the LA Kings and LA Galaxy, most notably the Kings’ cutting-edge social media initiatives from 2010-13. Prior to joining AEG, he spent time with the Minnesota Wild and Miami Marlins. Hankins currently serves on the NBA Team Marketing Advisory Board, the development committee for the Right Brain Initiative and as a board member for Special Olympics Oregon. A native of Lockport, Ill., Hankins is a 2002 graduate of Iowa State University, where he majored in communications. He and his wife, Gloria, and their sons, Hudson and Grady, reside in NW Portland.