Presented by: Knight Foundation
Humans, Not Machines: Content is About Connecting
With more platforms, marketing interests and data at our disposal than ever before, how do we consistently create compelling content that resonates with an audience? Spoiler alert: Surround yourself with people you can trust. While the temptation to game the system with advanced analytics might be strong, the best formula for success always includes good instinct and real humans crafting stories that create an emotional connection. Three top digital editors from Refinery 29, Hearst Magazines Digital Media, and Vox Media will discuss why people are the most important consideration of any successful digital media business.
Presenters
Kate Lewis
Digital Media VP & Editorial Dir
Hearst Magazines
Lockhart Steele
Editorial Dir
Vox Media Inc
Neha Gandhi
EVP of Editorial Strategy
Refinery29
Neha Gandhi is the head of content innovation and strategy at Refinery29. She has previously held posts at Seventeen, Harper’s Bazaar, LHJ.com and More.com.
In her life as a magazine editor, yo...
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