Kate Niederhoffer is the founder of Sooth, a mobile advice app. She also founded Knowable Research, a boutique research and consulting firm focused on bringing more social psychology into marketing research and product design. She was a founding member and head of strategy of Dachis Group, a social business advisory firm where she helped build a multi-million dollar strategy consulting practice from scratch.

Previously at Nielsen Online as the VP of Measurement Science, Kate developed and formalized measurement methodology for social listening technology, BuzzMetrics. She completed her Ph.D. in Social Psychology at the University of Texas, where she was also a lecturer in the Texas Advertising program.