Dr. James Thompson holds both a Masters and Doctoral degree in Kinesiology (specializing in electrophysiology, neuroscience and concussion)

Dr. Thompson has worked in the field of neuroscience for over fifteen years specializing in the development and application of Neurological and Physiological measurement and training technologies for a wide range of applications including brain injury/concussion, sports performance training, cognitive conditions and neuromarketing. Dr. Thompson is the Co-Founder & CSO/CTO (Chief Science Officer/Chief Technology Officer) of Evoke Neuroscience, Inc. (www.evokeneuroscience.com), a company specializing the development and deployment of electrophysiology biometric measurement and training hardware, software and wearable technologies.

Dr. Thompson has been an invited speaker throughout his career at international conferences in the United States, Canada, Mexico and Europe, and has published multiple articles and book chapters in the areas of EEG, Traumatic Brain Injury, Sports-related Concussions, Peak Performance and Biofeedback.

Melody Lee is Director, Brand Strategy & Planning at Cadillac. In this position, Lee is responsible for building Cadillac’s global brand identity and driving a clear and consistent strategy across all of its channels, products and markets. As part of her portfolio, she oversees brand marketing and product launch communications strategy, as well as the partnerships and experiences that drive Cadillac’s reputation and brand image.