2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Selling with Sex: Brand Partnerships and Dating Apps

Monday, March 14
11:00AM - 12:00PM

Hilton Austin Downtown
Salon J
500 E 4th St

Anyone in marketing, PR or traditional advertising is aware that sex sells (especially within the social stratosphere) so the popularity of Tinder, Bumble, Grindr, etc. came as no surprise. The obvious next question for social marketers became "How can we use these apps to extend the reach of our social and digital campaigns?"

The session will consist of three different perspectives: media, non-profit and consumer-facing, each of whom brings a unique point of view on leveraging the popularity of dating apps to extend the reach of social campaigns.

Hashtags: #sxsw #SexSellsSX

Presenters

Cathal Gillen at SXSW

Cathal Gillen

Client Partner

EightyTwenty

Hi, my name is Cathal, I’m Client Partner & Performance Marketing Director with eightytwenty based out of Dublin. I love the merge of technology, innovation and creativity with a keen interest in t...

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Chloe Newsom at SXSW

Chloe Newsom

Dir/Social Engagement

MXM

Hi! I'm Chloe. I'm an experienced social strategist. I'm passionate about writing fantastic, edgy content on behalf of consumer-facing brands, on both a local and global scale. I'm highly driven an...

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Colleen Hartman at SXSW

Colleen Hartman

Group Dir of Social Mktg

W2O Group

I’m Colleen, an Austin-based group director, with a journalistic path to agency life. I preach full integration of social into marketing planning versus the after-thought approach, a habit of tradi...

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Marie Cosnard at SXSW

Marie Cosnard

Head of Trends

Happn

Hi - I'm Marie, Head of Trends at Happn, the dating app that helps you find the people you've crossed paths with in real life! I'm passionate about how technology can bring people together and crea...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Advanced
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