Selling with Sex: Brand Partnerships and Dating Apps
Anyone in marketing, PR or traditional advertising is aware that sex sells (especially within the social stratosphere) so the popularity of Tinder, Bumble, Grindr, etc. came as no surprise. The obvious next question for social marketers became "How can we use these apps to extend the reach of our social and digital campaigns?"
The session will consist of three different perspectives: media, non-profit and consumer-facing, each of whom brings a unique point of view on leveraging the popularity of dating apps to extend the reach of social campaigns.
Presenters
Cathal Gillen
Client Partner
EightyTwenty
Hi, my name is Cathal, I’m Client Partner & Performance Marketing Director with eightytwenty based out of Dublin. I love the merge of technology, innovation and creativity with a keen interest in t...
Show the restChloe Newsom
Dir/Social Engagement
MXM
Hi! I'm Chloe. I'm an experienced social strategist. I'm passionate about writing fantastic, edgy content on behalf of consumer-facing brands, on both a local and global scale. I'm highly driven an...
Show the restColleen Hartman
Group Dir of Social Mktg
W2O Group
I’m Colleen, an Austin-based group director, with a journalistic path to agency life. I preach full integration of social into marketing planning versus the after-thought approach, a habit of tradi...
Show the restMarie Cosnard
Head of Trends
Happn
Hi - I'm Marie, Head of Trends at Happn, the dating app that helps you find the people you've crossed paths with in real life! I'm passionate about how technology can bring people together and crea...
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