Mobile Deep Linking: Let's Talk About Apps, Baby
Between apps and the mobile web consumers have everything at their fingertips when they need it: maps, movie times, restaurant reviews... but how can they best work together to offer related content seamlessly?
Most apps, from the very specific (Yo.) to the universal (Google) have historically lived in their own silo and don't engage with one another intuitively or share information seamlessly. Companies like Vurb, URX and Google are working to let all of our apps play in the sandbox together using mobile deep linking. This panel discussion will address the whys and hows of creating an even better mobile experience through mobile deep linking and what it means for the future of mobile.
Presenters
Bobby Lo
Founder & CEO
Vurb
Bobby Lo is the Founder and CEO of Vurb, a technology company changing the way people search and communicate on mobile devices. With over 1.5M apps to discover and the need to constantly switch bet...
Show the restConor Dougherty
Technology Correspondent
The New York Times
Dougherty is a Reporter for The New York Times in San Francisco, covering the Technology Industry, Silicon Valley and Google.
Dougherty's move to The New York Times was announced in May 2014. He...
Show the restDanny Bernstein
Dir, Prod Partnerships - Integrations
Danny Bernstein leads Global Integration Partnerships at Google within the Product Partnerships organization. Bernstein's team, Integration Partnerships, handles API partnerships with consumer apps...
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