Every great story has a strong hook… but the elements that make a story memorable and engaging are often missing, even in professional content.

The Hero’s Journey is an easy-to-follow 12-step literary device used to craft a great story… and fully engage readers and customers.

Whether you’re marketing a product, reporting a news story, writing a screenplay, or creating content for your blog, connection is key… and the Hero’s Journey can get you there.

Attendees will discuss the elements found in great stories told through a variety of media and how a brand or individual can tell their story in the most compelling way possible.