2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Future of AR Is Already in Your Pocket

Saturday, March 19
3:30PM - 4:30PM

Austin Convention Center
Room 4abc
531 E 4th St

In the Great Reality Debate, battle is waged between headsets — Morpheus versus HoloLens, Vive versus Rift. Which device holds the key to our next "real" world? But what if the future of augmented and virtual reality does not rest on the success of a single piece of head-strapped hardware and instead is already in your pocket? John Hanke, founder of Niantic Labs, the innovative studio behind Ingress and pioneers of ”real world gaming,” will examine the future of augmented reality and its next big platform: the smartphone. John will examine AR rooted in enhancing mobile and location-based technology bridging the gap between the real and virtual worlds and how developers can harness it.

Hashtags: #sxsw #SXSWGaming


John Hanke


Niantic Inc

John Hanke is the founder and CEO of Niantic, Inc., which builds real world experiences that foster fun, exploration, discovery and social interaction. Niantic is the developer of Ingress, the augm...

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Event Type
SXSW Gaming
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