The Future of AR Is Already in Your Pocket
Saturday, March 19
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
In the Great Reality Debate, battle is waged between headsets — Morpheus versus HoloLens, Vive versus Rift. Which device holds the key to our next "real" world? But what if the future of augmented and virtual reality does not rest on the success of a single piece of head-strapped hardware and instead is already in your pocket? John Hanke, founder of Niantic Labs, the innovative studio behind Ingress and pioneers of ”real world gaming,” will examine the future of augmented reality and its next big platform: the smartphone. John will examine AR rooted in enhancing mobile and location-based technology bridging the gap between the real and virtual worlds and how developers can harness it.
John Hanke is the founder and CEO of Niantic, Inc., which builds real world experiences that foster fun, exploration, discovery and social interaction. Niantic is the developer of Ingress, the augm...Show the rest
John Hanke is the founder and CEO of Niantic, Inc., which builds real world experiences that foster fun, exploration, discovery and social interaction. Niantic is the developer of Ingress, the augmented reality mobile game which utilizes GPS technology to fuel a sci-fi story encompassing the entire world that has seen more than 13 million downloads worldwide. Niantic has recently partnered with Nintendo and The Pokemon Company on a new-ground breaking project for mobile devices called Pokémon GO.
Originally incubated as a start-up within Google, Niantic was founded by John as an independent group dedicated to exploring new kinds of mobile applications at the intersection of entertainment, location and social.
Prior to Niantic, John founded and served as CEO of Keyhole, Inc. which was acquired by Google in 2004 where it relaunched as Google Earth. At Google, John led the ‘Geo' group and was responsible for innovative projects, including Google Maps, Google Earth, and more.Hide the rest