Social Activism: How to Ignite a Movement
Friday, March 11
12:30PM - 1:30PM
110 E 2nd St
What does it take to transform an idea into a viral movement for social good? Author and researcher Derrick Feldmann has spent the past two years talking with the people behind the biggest social movements of our time. He'll share their stories and some of their secrets and what you can do to make your cause go viral. Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. You'll learn about the leaders behind movements, the individuals who responded and the approaches that made it work.
Derrick Feldmann is a sought-after speaker, researcher and advisor for cause and corporate social responsibility engagement. He is the lead researcher and creator of the Millennial Impact Project, ...Show the rest
Derrick Feldmann is a sought-after speaker, researcher and advisor for cause and corporate social responsibility engagement. He is the lead researcher and creator of the Millennial Impact Project, a multi-year study of how the next generation supports causes. The annual Millennial Impact Report is cited regularly by such outlets as Forbes, TIME, Wall Street Journal and Fast Company.
The report launches each year at MCON, a national conference Derrick created that draws more than 20,000 attendees online from for- and nonprofit organizations across the world. MCON explores the question of whether and how organizations are taking advantage of today’s heightened interest in causes to build movements.
Derrick is president of Achieve, a creative research firm based in Indianapolis and West Palm Beach. Derrick founded Achieve to help
causes and companies address their most pressing issues as an advisory, through audience research (internal and external), and with data-driven awareness/fundraising campaigns.
Derrick is a co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement and the upcoming title, Social Movements For Good: How Companies and Causes Create Viral Change. Derrick is a regular contributor to Philanthropy News Digest and the Huffington Post IMPACT channel. He is on the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Public and Environmental Affairs at Indiana University.
Derrick received an undergraduate degree from Southeast Missouri State University and a graduate degree from the Lilly Family School of Philanthropy at Indiana University. He went on to lead national fundraising efforts for The LEAGUE and Learning to Give before founding Achieve in 2008.