If we’d handwritten and posted this information, you’d be up to 3300% more likely to open it than if we’d just emailed. ‘Handmade’ could be the next big marketing trend. Why? Handwritten materials have an astonishing opening rate (98%), an equally silly read rate and they ooze two things digital lacks: personality and worth. Using original research, interviews with entrepreneurs and live experiments we’ll expose the theory behind handmade communications and explain how UK start ups are beginning to monetise it; including one which aims to only employ ex-cons and the homeless. Explore how the future of marketing could be rooted in the past with an O&M London Creative Team.